Grow Your Small Business as a Professional VO Talent

Let’s assume you’re after what we’re after: to work steadily as a professional talent, earning a decent living while scratching your aesthetic itch. It can be done, you know. People do it every day. Voice over is a start-up business, just like any … [Read more...]

The Definition of a Successful Voice Over Demo

Beyond defining who you are professionally and what work you do best, your voice over demos are expected to be a professional demonstration of what it is you do best, and depict the sort of work you’re aiming to secure more of.  While there are no … [Read more...]

Why Producing a “Demo” of Your VO Demo Is a Bad Idea UPDATE

Probably the greatest misconception so many talent have with regard to this industry is to create a “makeshift” demo to (supposedly) tide them over until they are “making money”. “I’ll get a good demo later.” Or, “I’ll produce a better demo after … [Read more...]

Discover the Biggest Game Changer in Voice Over in 20 Years!

We should celebrate.  I’m not kidding. Here’s why: Can you imagine being booked on a voice over job and the client is connecting and recording you from your home recording set up, as meager as it may be, and ending up with a professional final … [Read more...]

How to Transition from Radio to Voice-over

It’s a common misconception that if you’re in radio then you must be an established voice-over, when in fact, they are two separate and very different worlds.  The truth is if you are in radio—it’s very likely you wish you were in voice-over. … [Read more...]

Why IMPROV Matters to Your Performance

Discover our most current SOUND ADVICE PODCAST! - CLICK HERE -   Kate McClanaghan, Inc. © 2013. All Rights Reserved   … [Read more...]

How to Offer the Most Creative Voice Over Options

Three cities, ONE podcast: from Los Angeles, our founder, Kate McClanaghan; from Chicago, our Head of Production, Jeff Finney; from Orlando, radio personality and avid SOUND ADVICER, Skip Mahaffey How to offer the most creative options The SOUND … [Read more...]

How to Art Direct Your Graphics
for Voice-over, Part 2

It’s imperative when presenting yourself as a professional voice talent today you have a complete professional package.  This means having an effective logo to help forward your name as a brand.   When working with a graphic artist here’s the most … [Read more...]

How to Art Direct Your Graphics
for Voice-over, Part 1

It’s imperative when presenting yourself as a professional voice talent today you have a complete professional package.  This means having an effective logo to help forward your name as a brand.   You need to think like an advertiser.  For instance, … [Read more...]

Actor Contracts 101, Part 2

It’s been said that common sense is far from common. So stick to the basics and you’ll avoid a lot of unnecessary issues.  For instance, there are basically three things you need to keep in mind when you are booked on a gig and faced with signing a … [Read more...]