Why IMPROV Matters to Your Performance

Discover our most current SOUND ADVICE PODCAST! - CLICK HERE -   Kate McClanaghan, Inc. © 2013. All Rights Reserved   … [Read more...]

How to Offer the Most Creative Voice Over Options

Three cities, ONE podcast: from Los Angeles, our founder, Kate McClanaghan; from Chicago, our Head of Production, Jeff Finney; from Orlando, radio personality and avid SOUND ADVICER, Skip Mahaffey How to offer the most creative options The SOUND … [Read more...]

How to Art Direct Your Graphics
for Voice-over, Part 2

It’s imperative when presenting yourself as a professional voice talent today you have a complete professional package.  This means having an effective logo to help forward your name as a brand.   When working with a graphic artist here’s the most … [Read more...]

How to Art Direct Your Graphics
for Voice-over, Part 1

It’s imperative when presenting yourself as a professional voice talent today you have a complete professional package.  This means having an effective logo to help forward your name as a brand.   You need to think like an advertiser.  For instance, … [Read more...]

Actor Contracts 101, Part 2

It’s been said that common sense is far from common. So stick to the basics and you’ll avoid a lot of unnecessary issues.  For instance, there are basically three things you need to keep in mind when you are booked on a gig and faced with signing a … [Read more...]

Actor Contracts 101, Part 1

It’s been said that common sense is far from common. So stick to the basics and you’ll avoid a lot of unnecessary issues.  For instance, there are basically three things you need to keep in mind when you are booked on a gig and faced with signing a … [Read more...]

Voice-over Vs. Radio Work, Part 2

‘What’s Your Rate?’ Professional voice-overs have only recently had to ponder the question, “What’s your rate?”  Historically that’s a question a talent agent answers, not the talent. Yet in radio circles, where they are familiar with writing, … [Read more...]

Voice-over Vs. Radio Work, Part 1

It’s a common misconception that if you’re in radio then you must be in voice-over, when in fact, they are two separate and very different worlds.  The truth is if you are in radio—it’s very likely you wish you were in voice-over. The truth is … [Read more...]

What Are Your Commercial Strengths?
Part II

Just as there are stage and film styles, there are commercial styles, and you need to become familiar with them. Studying the medium will define what sort of work you’re best suited to book. Here’s your homework and how you do it:  Commit yourself … [Read more...]

What Are Your Commercial Strengths?
Part 1

The single most valuable and unexpected attribute you can develop from doing commercial work, aside from gaining the knowledge that you can feasibly earn a healthy living in this field, is the fact that you can hone your aesthetic skills as a … [Read more...]