March 2016 Newsletter

“Success is not final, failure is not fatal; it is the courage to continue that counts.”
– Winston S. Churchill


Auditioning for Practice

We’ve discovered many novice talent will attempt to audition for projects “just for practice”. Or so they think. However, even non-union talent put an awful lot of people at risk by auditioning for jobs they have no intention of accepting.

NEVER audition for anything unless you intend to accept the job. Otherwise your talent agent will get their head lopped off by the producer because the producer will likely be fired, and all due to the fact that you just cost this production a couple of days casting and deliberating, and this will cause the production to go over-budget. They’ll have to start over and get approvals from all the Creatives and corporate clients that need to weigh in on the decision. Easily ten to twenty people, all working behind the scenes whom you’ll never meet—all trying to make an impossible deadline within a tight budget. That’ll take a few days.

You never know when you might force studio time to be cancelled and rescheduled, and further add to the production costs no one counted on in advance. And the scheduled “ship date” (when the finished commercial was set to broadcast) will be missed. People lose their jobs and valuable income for this sort of thing, and all because you were “just auditioning for practice”.

No matter your experience level, you are always expected to behave professionally.

At SOUND ADVICE, we offer a service that allows you to develop your performance and home recording skills. We call it ‘Practice Auditions’. You’re emailed faux auditions over the course of four weeks with fictitious deadlines, which you record and edit from home and email back to us, just like you would for actual voice-over auditions. This service lets you apply the self-direction training we coach, and become more familiar with turning around numerous auditions.

Our Practice Auditions service lets you make novice mistakes that come with mastering the learning curve of recording and editing your auditions from home on your own where you can learn from them, so you avoid making them with your new talent agents and clients. You should be instilling confidence in your agents that they agreed to represent you, not the other way around.

Learn more about our exclusive service here:


Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them, because they change things.

They push the human race forward. And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world are the ones who do. –Apple, Inc.


How to Turn Your Direct Mailings Into Direct Links to Your Demos

Adding a QR Code (Quick Response Code) to the back of your promotional postcards, will give

you a greater advantage to being heard by your primary target audience. QR Codes turn your postcard into an interactive promotional option. They offer anyone receiving your promotional postcards a direct link to your voiceover only web page. Plus, your site will be “bookmarked” on their mobile device after its scanned, where it will remain till the user removes it.

QR Codes don’t cost a dime to create. And by adding a FREE QR Scanner APP to any smart phone or mobile device, if you don’t already have one, they make direct access to you, the voice talent, simpler and far more direct.

Considering your primary target audience, Creatives, rely on their mobile devices far more than their laptops (as nearly any self-respecting business person would), and considering like you, they reject email promotions, it’s considered spam! The fact is your potential clients are far more likely to scan a QR Code off your promotional postcard than if you were to directly send them an email with a link to your site.

Stats show less than 2% of emailed site links are accessed even once. Think about it. Would you click on a link from an unknown source who emailed you? Not if you value your computer, your privacy and all you hold dear. Too risky! So it stands to reason you can promote your self and communicate with greater results by including your QR Code.

Twenty percent of all QR Codes are scanned by the third full mailing of approximately 1,100 promotional contacts. That number usually increases by as much as 8% with each additional promotion there after. This may not seem much, but that’s a 97% improvement over all email promotions, which tells us everything. It’s a significant promotional improvement no matter how you slice it.

To add to this the person who scanned your QR Code is likely to return the link to your site up to 10 times during the first five weeks after that.

It’s also worth noting: the average QR Code is generally kept on the mobile device for up to three months… just in time for your next postcard mailing to that same region as we suggest. How opportune! After all, out of sight, out of mind.

january-newsletterSo, given all of this, the value of direct mailing your promotional postcards just increased by about 80% over any other time in recent promotional history. There’s NEVER been a better time to promote than the present. Seize the day!

Copyright © 2016 by Kate McClanaghan, Inc. All Rights Reserved.