The SOUND ADVICE September 2012 Newsletter
by Kate McClanaghan

September 2012

“Plant your feet, look the other guy in the eye… and tell the truth.” – James Cagney on acting technique 

SOUND ADVICE is COACH of the Month in Voicebank.nets VoiceRegistry

The industry’s leading Web site for professional voice talent for nearly 15 years,, now offers more than opportunity and jobs with VoiceRegistry. VoiceRegistry clients have exclusive access to affordable, informative online classes from the TOP casting and coaching sources and talent agents. Leading them are FIVE remarkable online courses from Voice-over Coach of the Month, ACTORS’ SOUND ADVICE founder, Kate McClanaghan—author of The SOUND ADVICE Encyclopedia of Voice-over & the Business of Being a Working Talent!

We strongly encourage you to take charge of your career, and this is a great place to start. We recommend you enroll with the newly relaunched VoiceRegistry to have access to these pearls.

Click here to learn more:

A Numbers Game

Auditions are promo. And, for voice-over, they aren’t and should never be your sole form of promotion, due to the simple fact that relying on a single talent agent from a single region to supply you with enough auditions isn’t a viable option if you intend to work with any regularity.

Statistics dictate that it generally takes between 150 to 200 auditions to book a job from auditions—all the more reason to drive traffic to your Web site where your demos can audition for you and ideally book you. This means you must promote.

If you’re getting two to three auditions a week from the one talent agent you have then it’ll take you a year to land a single job! You have to increase the odds in your favor. One of the great benefits of voice-over is that fact that you can (and should) secure numerous talent agents in a variety of regions across the country. With consistent, targeted promotions driving traffic to your voice-over-demo Web site, you can effectively be cast directly from your demo.

In order to land a job, for both voice-over and on-camera work, auditioning is generally required of nearly every rank-and-file talent. To make the best use of valuable production time, headshots, voice-over demos, and on-camera reels (promo) are generally used in advance of your audition to determine whether you’re the correct type, look, style, and personality required for the specific casting project.

Voice-over demos and on-camera reels can act as an effective substitute for an audition on occasion in large part because they are thought to be the best example of what you have to offer as a professional and what sort of work you are seeking more of. So if your professional tools are not up to date or are low grade and makeshift, you may be keeping yourself from landing jobs you might be perfect for. 

Securing Multiple Talent Agents from Various Regions

Union agents are licensed by the state. Therefore, should you become exclusive (or signed) with an agent, you would be contractually obligated against accepting auditions or further representation from any other talent agent in that same region or state, according to the policies established with that agency. However, you may secure representation from talent agents (and therefore accept work) from talent agencies in other states or regions.

However, as a word of caution: Talent agents do not relish being pitted against each other. Such as: “My agent in Baltimore never does that.” Doing so will only result in alienating your agent. Instead, keep your dealings with each private and individual. Discussing policy with one agent and comparing notes with another should be avoided.

So, even if your talent agent asks you outright about other agents that rep you—politely change the subject. DO NOT GO THERE! This is not a topic of discussion beyond, “We prefer you have representation with no more than two or three agents total, provided they are in other regions.” Fine. You may be asked what other agents you’re registered with, which is fine but that should be the extent of the conversation.

Here at SOUND ADVICE, we strongly recommend you secure more than one agent in more than one region. How many agents varies from talent to talent and certainly depends on the agreements you make with your agents and your comfort zone with maintaining relationships and promotion with them. Regardless, promotion is always left up to you. You MUST run your own business. This is NOT your agent’s job, even if he says he will handle it for you. Talent agents are not managers. They aren’t publicists, either. Those duties fall to you and you alone. Fear not, it’s easier than you might think.

At SOUND ADVICE we offer regional mailing lists to the very individuals your demos are designed to elicit work from. No other coaching or demo-production service offers anything even remotely similar or effective. We call it our secret sauce. To learn more or order our most current mailing lists, click here: 

Going Digital

Well, it’s nearly official! Our remarkable book, The SOUND ADVICE Encyclopedia of Voice-over & the Business of Being a Working Talent by founder Kate McClanaghan, will soon be available in digital format. It was a long and grueling process, believe it or not. In fact, converting our more than 500-page tome into a digital book for Amazon and iBooks to be read on Kindles and iPads took about as long as it did to update the entire thing! But, as soon as it’s available—and we’re mere moments away from its release—we will alert the press, and even more importantly, YOU!

Kate McClanaghan, Inc © 2012, All Rights Reserved.