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Let’s assume you’re after what we’re after: to work steadily as a professional talent, earning a decent living while scratching your aesthetic itch. It can be done, you know. People do it every day.

Voiceover is a start-up business, just like any business. It requires attention to detail on a variety of fronts: in your performance, in the production and marketing of your demo, in your pursuit of representation, and so on.

The problem, however, is far too many people focus on details that are of no consequence to the overall goal of establishing, maintaining, and forwarding their career in this business.

So many of us concentrate almost solely on maintaining our performance skills, while others put a majority of our attention on remaining in step with advancing technology. The result with either scenario is we forfeit any real advancement of our careers by omitting some of the most basic self-promotional skills. So what do you need to know to create and advance your small business as a working talent? Our mission at SOUND ADVICE is to help you maneuver through the industry minefield with greater ease than ever before—even if it may be contrary to so-called “conventional wisdom”.

To succeed in this or any business, you must promote. Question is: how?

Simply put there are two distinctly different forms of promotion: one is to establish representation with the talent agents, and the other is to make your name known and familiar with those most likely to hire you as a voice talent. Promoting yourself to the talent agents is a wholly separate endeavor from your ongoing promotion, which will remain your job well after you have secured representation from a handful of reliable talent agents in multiple regions if you hope to expose yourself to the greatest number of opportunities.

We define these two wholly different promotional strategies in detail in The SOUND ADVICE Encyclopedia of Voice-over & The Business of Being a Working Talent. And contrary to what you might assume, you don’t need an agent prior to promoting yourself professionally with those most likely to hire you.

SOUND ADVICE is the only voiceover production service to offer a strategic marketing plan and SEVEN remarkable, direct mail mailing lists, which we maintain and continuously update. This is how you promote yourself to the greatest number of professional contacts available anywhere! No other source offers such direct access to those most likely to hire you as a voiceover. It’s one of the many features we offer we refer to as our ‘secret sauce’ and precisely why our clients’ success rate has remained as high as it has and for so long.

With some dutiful application you’ll discover what you have to offer as a talent in order to realize your dreams as a steady working talent. œ

Copyright © 2016 by Kate McClanaghan, Inc. All rights reserved.