Our SOUND ADVICE Services
Advance your career faster, smarter, and better than ever before with the very best voice-over training, career guidance, and demo production in the business.
SOUND ADVICE is where the best voice-overs get their start and established talent sharpen their tools of the trade, because we custom-tailor every coaching, demo, and marketing plan to each individual talent.
- One-on-One Orientation -or- Career Re-Boot
- One-on-One Coaching
- Exceptional Demo Production
- Exclusive Practice Auditions
- Your Strategic Marketing & Promotional Plan
- Home Recording Help
We’re the experts the experts turn to in order to dramatically advance their careers. So much so, we wrote the book on it: The SOUND ADVICE Encyclopedia of Voice-over & the Business of Being a Working Talent by casting director, producer, and SOUND ADVICE founder Kate McClanaghan.
Our One-on-One Orientation
-or- Career Re-Boot
At SOUND ADVICE, we begin with our one-on-one Orientation (or Career Re-Boot, as the case may be), an in-depth, two-hour career coaching session we deliver either in person or over Skype.
We custom-tailor every session to the talent! Designed to either establish your voice over career, or re-organize your approach to allow you the opportunity to achieve the career you’ve always imagined. We address you, the talent, and the career you’re establishing or attempting to enhance. Regardless of experience or skill level, we offer you a thorough view of what the current voice over industry entails, how it has recently changed, where it’s headed, what’s required of you, your promotional materials and what you must do to successfully navigate forward in this industry.
This service essentially shows you how to run your small business as a working talent based on our thorough survey gathered from nearly 12,000 industry producers and professionals most likely to hire you as a working talent—making this remarkable service invaluable …and completely unprecedented in this or any other business! You honestly won’t find this level of expertise custom-tailored to your specific career needs available anywhere else.
Your one-on-one Orientation/Career Re-Boot is designed to address you, your assets and specific career goals in order to ultimately save you a great deal of frustration, money, and time. If there were a shortcut to creating the career you’ve always dreamed of—this would most definitely be it!
The SOUND ADVICE Orientation/Career Re-Boot can be delivered in either one of our two studio locations (Chicago or Los Angeles) or over Skype from the comfort of your home computer.
* This 2-hour long service is offered for the introductory rate of $175, which is a $175 savings. (Our hourly coaching rate is $175 an hour.) The Orientation/Re-Boot is easily worth five times the price. We generally recommend our one-on-one coaching follow this service, based on our individual professional assessment during this session.
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Our One-on-One Coaching
At SOUND ADVICE, our approach benefits all skill levels allowing every talent the opportunity to deliver the most versatile, agile performance possible.
Our emphasis is on building your ability to effectively self-direct, while simultaneously developing the skills to quickly apply any direction you may be given. In order to be a valuable talent you must master both, which is where our remarkably effective technique training comes in.
$175 per hour *
Every coaching session is private and custom-tailored to your specific career goals and needs. Every session is purpose-driven and, in most cases, recorded for future reference.
The SOUND ADVICE coaching approach benefits all skill levels:
- Novice talent become acclimated to the most effective performance training available, designed specifically to accelerate their performance skills to professional status as quickly as possible
- Seasoned professionals stand to gain the most from our trademarked techniques as they discover a truly fresh approach to their work and elevating their brand and small business as a working talent
- And if voice-over is a new medium for you, our approach offers the opportunity to successfully master transferring your performance skills from one medium to another with greater ease and agility than ever before
*Our one-on-one Orientation is a prerequisite to our coaching. This service is offered at a discounted rate when purchased in multiple session packages in most cases.
Our Exceptional Demo Production
The best voice-over demos define who you are, what you do best, and the sort of work you want more of, otherwise they aren’t a proper demonstration of you as a professional talent.
At SOUND ADVICE, we produce demos that go the distance. To be effective, your voice-over demo must be able to successfully meet industry standards that are not readily known by most other demo producers.
The fact is: You can’t work in this industry without a demo.
At SOUND ADVICE our expertise isn’t simply based on our experience in producing well over 5,000 successful demos. We’ve surveyed more than 12,000 of your potential clients as to what they need and want from your demos. This is why no one else can offer you a more objective approach to this industry than we can. This makes us valuable far above and beyond skillful, professional audio production, which is a given with us—as the demos listed on our site can attest.
You shouldn’t have to overhaul your demo every year, but instead allow it to establish who you are and define what you bring to the industry as a professional. Demos, by design, should instill confidence that you are more than capable and qualified to deliver a professional performance, which is why every demo produced through SOUND ADVICE, like every talent, must be individually assessed. Every spot on your voice-over demo should sound like an authentic, exceptional (national-caliber) spot that displays your best abilities to your target audience: those most likely to hire you.
At SOUND ADVICE we have the inside track on precisely what should (and should NEVER) be included on a voice-over demo if you hope to work consistently in this business. We custom-tailor everything we do, therefore our cost is based on our best estimation of effort, and a fair, affordable flat rate is established from there.
Flat-Rate Demo Production Package *
Our SOUND ADVICE Flat-Rate Voice-over Demo Package is tailored specifically to your individual needs and based on our professional assessment for the best possible results.
Our flat-rate demo package includes:
- Copy selected and tailored specifically for you to suit the sort of work you’re most likely to land (Commercial, Narrative, Promo, Animation, or Spanish)
- Expert audio recording, mixing, and editing with seasoned producers
- Unequaled in-studio direction and career guidance
- Referrals to reliable professional vendors for the best possible graphics, promotional materials, and Web design from those who understand the specific needs of voice-over talent
- A strategic marketing and promotional plan designed to establish and run your small business and advance your career for the greatest return on your initial investment
*Cost is based on our professional assessment of each individual talent.
Exclusive Practice Auditions
The greatest change that’s occurred in the voice-over industry in recent years is where most of your auditions are recorded: from your home computer! This is precisely why you stand a far greater opportunity to land more work if you master recording and editing your auditions from home.
There’s no denying the learning curve between maintaining your performance skills while mastering your edits, otherwise you run the risk of undermining your professional integrity with your talent agents and potential clients. If you’re far from having a routine down when recording and editing your auditions from home, Practice Auditions, a service exclusive to SOUND ADVICE, should definitely do the trick!
Eight Weeks: $350
As author Malcolm Gladwell once said, it takes 10,000 hours of deliberate practice to become an expert at anything. This is precisely why we offer a unique opportunity to practice auditioning for quality spots, while developing your home-recording edits without running the risk of falling on your face with your new agent, manager, or a potential producer.
For little more than the price of a single private coaching, you get eight full weeks’ worth of exercises and challenges to help you hone your home-editing skills, while playing with the copy being used in today’s top auditions.
How Practice Auditions work:
We randomly e-mail you scripts throughout the week for eight weeks at a time, most with pending deadlines just like you can come to expect from real auditions, but they are only to practice your skills from your home-recording setup.
These won’t be real auditions for real jobs, but you should treat them as such. After all, the object is to practice recording, editing, and returning your auditions quickly and well within their deadlines.
Our engineer will let you know whether you are too far off mic or too close, too low or too loud, and whether you sent it in on time. The more you do, the better you get and the sooner you can put your attention back on your performance, where it belongs. The goal here is to give you the greatest opportunity to deliver your very best—always.
Your Strategic Marketing & Promotional Plan
The secret sauce here at SOUND ADVICE is our strategic marketing plan and target-specific mailing lists.
Only SOUND ADVICE offers mailing lists of this caliber. Our mailing lists are updated monthly to offer you the greatest opportunity to make yourself known to those most likely to hire you, establish your name and brand identity in this business, and to keep yourself accessible to industry professionals by driving traffic directly to your voice-over demos online.
We have seven regional mailing lists available for purchase:
(Click on the list to buy)
|East Coast||(approx. 1800 contacts)||$395|
|West Coast||(approx. 1450 contacts)||$395|
|Midwest||(approx. 900 contacts)||$375|
|Chicago||(approx. 1450 contacts)||$395|
|South||(approx. 800 contacts)||$375|
|Animation||(approx. 650 contacts)||$295|
|Corporate Narration (Industrial)||(approx. 1450 contacts)||$395|
(*Rates vary based on the current number of industry contacts per list. Lists are available in laser label format and digital format for ease when utilizing bulk mailing services.)
Our lists are the most up-to-date and most targeted marketing you will likely find anywhere available for voice-over promotions.
Even PRIOR to securing representation with a talent agent you should be establishing yourself in the industry as a voice-over professional by driving traffic to your voice-over demos on your Web site with promotional postcards.
Promotion isn’t solely your agent’s job—it’s YOURS! It’s a continual process that must be done in this or any business. Repetition creates familiarity. Familiarity leads to employment. The fact is, industry professionals are more likely to book you based on familiarity, and this is accomplished only through repeated, direct mail promotions.
Repeated promotions will establish you in the industry and keep your name current with those most likely to hire you. And while auditions are a single form of promotion, they should never be the only form of promotion you count on to allow you the greatest opportunities for employment.
Why NOT e-mail?
E-mail promotions are acceptable to secure talent agents or promote yourself to casting directors, but NOT for those you have produced your demo for in the first place. The most critical audience for your voice-over demo considers e-mail promotions to be spam, just like YOU do, and they will immediately delete and opt out. You can’t opt out or delete a direct mailing campaign. And nothing forwards your brand identity better than direct mailing.
At SOUND ADVICE, our mailing lists have a less-than-7-percent margin of error. There’s an acceptable rate of return on every promotion, but less than 7 percent is unprecedented. It’s extraordinary! Nevertheless, we strongly encourage you use your mailing lists within 8 to 10 weeks of purchase for the best possible results.
Why promotion is essential
If the only thing that’s kept you from promotion is the fear of being a bother—consider this: The difference between remaining in total oblivion vs. the fear of being a bother by repeatedly sending promotional postcards (to drive traffic to your demos) is anonymity, which is the professional equivalent to death in this business.
Get over it! The fact is: out of sight, out of mind. If no one has ever heard of you or had access to your demos, then you will remain in oblivion and all your best efforts in creating a successful voice over demo will have been wasted.
If you have a Maserati for a demo, it won’t get you anywhere if you leave it parked in the garage. It’s up to you to get it out there to drive your career.
Home Recording Help
Every one needs a little help in sorting out their home audio set up from time to time, or technical assistance to insure the quality of their home recordings meet industry standards. Introducing a brand-new service from SOUND ADVICE: Home Recording Help! For the equivalent of our hourly coaching session, our head of production, producer Jeff Finney, lends his expertise over Skype. This way we can see, as well as hear, the challenges you may be facing to offer the best, most frugal solutions possible. Purchase a single hour, or a small package, but get on with it already and get yourself, and your career, up and moving!
$175 per hour
(No previous experience with SOUND ADVICE is required prior to this service.)